Recovery scores

How the 0–100 lead recovery score works.

A transparent, deterministic 0–100 score for how worthwhile it is to re-engage a stale lead. It's for prioritizing, not a conversion probability.

Signals

Positive: estimate sent, high value, no rejection, recent engagement, few prior attempts, repeat customer, high-intent source.
Negative: rejection/opt-out, very old, too many attempts, invalid contact, closed-lost, suspected duplicate.

Rejection or opt-out caps the score below the high range.

Priority

high ≥ 70
medium 40–69
low < 40

Industry profiles (roofing, HVAC, plumbing, electrical, automotive, B2B) add their own entries to the factors array, which is sorted by impact.

Try it

curl -X POST https://messyapi.com/api/v1/repair \
  -H "Authorization: Bearer $MESSYAPI_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "records": [
    {
      "Company Name": "ACME, INC.",
      "Email": " JOHN@ACME.COM "
    }
  ]
}'

Open in playground →Starter project →Use with Claude / Cursor →